Hacienda Crossings is a premier power center in Dublin, CA, at the Heart of the East Bay. The center features Big Box users, hotel, gasoline, dining options & a multiplex theater with an IMAX screen making it an entertainment experience.
The creative team was tasked to turn around an aging food court, labeled Entertainment Village, featuring tired food concepts and failing merchants. The once popular center had lost its luster with new competition across the street.
The goal was to provide a digital update enhancing the merchants in the Entertainment Village, to remind customers to dine & enjoy the experience, and to appreciate the tenant mix consisting.
Step One: Produce a drone video highlighting the Entertainment Village and showcasing the Village with a graphic fly over and quick edits to make it look hip and fun.