Lockehouse is a full-service real estate company that offers services ranging from Tenant Representation, Property Management, Investment Sales, and Landlord Representation.
AN INSIDE LOOK
The Challenge
Store fronts continued going dark during Covid-19. With so many empty storefronts in a row it was becoming more and more important in numerous client locations to begin a creative plan to disguise the vacancies with oversized ads on windows promoting those stores open for business.
COVID-19 Closures
The Strategy
The property is split in two—with the front side being dedicated mostly to Raley’s and small shops this is the main area of long rows of empty store fronts. The backside of the property is cut off by a roundabout awkwardly placed in the center of the parking lot making it difficult to get from front to back. The backside houses big boxes such as TJ Maxx, Home Goods, Party City and a variety of small restaurants and services. The goal was to highlight every category in the property with a tagline Let’s Go! Let’s Go Eat, Let’s Go Bargaining, Let’s Go Grocery, Let’s Go Decorate. The oversized graphics were not missed when arriving in the parking lot—their strong images and fun saying directed guests to cross-shop while visiting.
The Tale of Two Centers
The Results
The overall results were positive with other merchants who were in the area where thrilled. It went from DRAB to FAB. Even the majors thanked us—they said so many guests do not know they are open at the center. Leasing was happy to get such great exposure on the row of windows and said that more calls have been received in the last 3-months for space inquiry than ever before. Recently one of the largest spaces sent out an LOI. With upbeat creative and little marketing expertise anything is possible.
Drab to Fab
