We Discover What’s Next in AI Marketing Tools

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Four Things to Start Today: Get More from AI Marketing Tools with Impact & Spark

At CMA we keep a list of powerful things to share at our team meetings when we find new and more practical ways to use AI marketing tools.  The learning curve has been amazing but knowing what to do with the information and how to share it is a true asset. Here is a list from our last staff meeting.

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1. Content Creation on Autopilot

AI tools like ChatGPT, Jasper, and Copy.ai can generate blog posts, headlines, product descriptions, and ad copy in seconds. While human oversight is still key, these platforms dramatically speed up content workflows and eliminate creative blocks.

Example: A local furniture store used AI marketing tools to generate 50 unique Instagram captions in under 20 minutes, boosting engagement by 32%.

2. Smarter Social Scheduling

AI-driven tools like Lately and Predis.ai learn what types of content perform best on each channel and tailor your posts accordingly. Some can even auto-generate posts from a blog article or video link.

It’s like having a strategist and scheduler in your back pocket 24/7.

3. Hyper-Personalized Ads

AI doesn’t just target audiences—it studies them. Platforms like Meta Ads Manager and Google Performance Max use machine learning to optimize copy, creative, and placement in real time, based on user behavior.

Result: Increased ROI and lower acquisition costs with minimal manual input.

4. Customer Service That Doesn’t Sleep

AI chatbots (like ManyChat or Tidio) handle FAQs, bookings, and customer follow-ups day or night. When paired with CRM tools, they can deliver real-time personalized service that almost feels human.

Use Case: One of our clients cut support wait times by 80% with an AI chatbot that escalated only when needed.5. Create Engagement TriggersAsk questions, run polls in Stories, and share behind-the-scenes content that invites reactions. The platforms reward posts that generate interaction quickly – especially in the first hour.6. Leverage User-Generated ContentReshare customer photos or videos. UGC not only builds trust, it boosts your reach. People are more likely to engage with content that feels real and relatable than polished brand content.

Should You Be Worried? Or Excited?

The rise of AI doesn’t mean the fall of marketers. It means:

  • Less time spent on repetitive tasks
  • More time spent on strategy, creativity, and human connection
  • Faster turnarounds, better testing, and smarter decisions

The marketers of tomorrow won’t just use AI—they’ll lead it.

What You Can Do Next

1. Try Before You Buy

Know your audience’s peak times (check your insights) and stick to them. You don’t need to post daily, but regular, consistent posting keeps you visible in the feed.

2. Audit Your Workflow

Where do you spend the most time? AI marketing tools can often eliminate bottlenecks in content planning, social media, or analytics.

3. Partner with a Future-Focused Team

Whether you’re just starting with AI or ready to build out a full AI-enhanced marketing stack, we’re here to help.

Street sign reading “What’s Next?” against a cloudy sky, representing future-focused marketing strategy and innovation.

At Creative Marketing Arts, we don’t just watch trends—we turn them into results. Book a discovery call with CMA today and let’s discover what’s next together.


AUTHOR

CMA Office Kim 4.3

Kim Kelley, Marketing Guru

Kim Kelley is the Principal at Creative Marketing Arts. With over 30 years in the Shopping Center industry, Kim offers creative ideas blended perfectly for REIT Advertising and Marketing. With an eye for perfection and creative flair, Kim offers all clients Out of the Box solutions.