All Stories
As the year came to a close, it became a true season of celebration, filled with holiday magic, meaningful connections, and unforgettable events that reminded us why we love what we do. From parades and plazas to parties and fundraisers, this season was all about smiles, joy, and true believers, especially the children who made every moment brighter.
We kicked off the holidays at the Broadway Plaza Parade of Lights. Colorful floats, marching bands, scouts, dancers, and Santa Claus himself filled the streets with excitement and holiday cheer. The energy of the crowd and the joy on children’s faces made this event truly special.
At Loehmann’s Plaza, Santa and Friends helped create cherished holiday memories for families throughout the community. Many visitors turned their time with Santa into their holiday Christmas cards, while donations were raised to support the Sacramento SPCA. It was a meaningful reminder of how celebration and giving go hand in hand.
Citrus Town Center welcomed the largest crowd of the season, with families coming from near and far to visit Santa Claus. The entertainers captivated audiences, and children left with balloons and face painting, carrying smiles long after the event ended.
The holiday season also included memorable gatherings and celebrations. From the Nordstrom Icon Party to a Beach Hut luncheon with Inter-Cal Real Estate, and an afternoon spent at Fat’s Asian Bistro, each event was an opportunity to connect, celebrate, and express appreciation.
As we reflect on the year, we are incredibly grateful for our friends, family, and longtime clients, as well as the five new accounts who joined us this season. We sincerely appreciate Serene Wellness Pharmacy, Trailside Bikes, NGSU, BUILT Heating and Air, and Just Be You Permanent Makeup for trusting us and becoming part of our growing community.
Thank you to everyone who made this year so special. We look forward to continuing to create meaningful experiences and community moments in the year ahead.
AUTHOR
Kim Kelley, Marketing Guru
Kim Kelley is the founder of Creative Marketing Arts, a California-based marketing agency specializing in digital strategy, experiential events, and community-driven campaigns. With over 30 years in the shopping center industry, Kim blends creative ideas with data-driven marketing to deliver innovative solutions for REIT advertising and brand engagement. With an eye for detail and a passion for results, she helps clients discover Out of the Box strategies that connect with audiences and build loyalty.
CMA partners with local and national brands to create meaningful connections that inspire action. The full service marketing agency proudly supports community causes, including the Homeless Assistance Resource Team (HART) and the Sacramento SPCA, by donating a portion of proceeds from every event to help families and animals in need.