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There’s a cultural feeling that IG is just doing a TikTok impersonation lately, cutting back your friends’ photos in favor of recommended video content. We’re living in the Reels world now, where vertical short-form vids feel like the primary content type for two of the largest social networks.
Here’s the funny thing.
Instagram’s attempts to follow TikTok now give all brands a catalyst to start TikToking.
Seriously. Let this Morning Brew article walk you through the thinking.
“Instagram and TikTok feel like carbon copies of each other. For brands, this is a good thing—make your content work smarter by going from platform to platform. Go forth and make things, then get them everywhere.”
-Morning Brew