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Welcome to Part 1 of our five-part May series:
How to Get the Most from Your AI Chat Bot
Over the next five weeks, we’re going to share how you can get the MOST out of AI—whether you’re using it to write, brainstorm, automate, or just make better marketing decisions.
As AI tools grow more complex, knowing how to communicate with them effectively is becoming a necessary skill for most professions. At Creative Marketing Arts we have a saying:
“Garbage In, Garbage Out.”
Nothing gets done well if you don’t start with the proper information—whether that’s going into reports, AI, Meta, Google or any of the platforms marketers rely on today.
Learning the art of crafting effective prompts unlocks creativity, enhances decision-making abilities, and amplifies your results. Whether you’re a developer building the latest AI application, a marketer leveraging chatbots, or a writer automating content creation, the skill of writing AI prompts is indispensable.
Poorly worded prompts will never yield the results you’re looking for. The good news is, you can practice and improve with some careful thoughts and understanding on how to draw out the best information.
What to Do When You Aren’t Getting What You Need from AI
When using AI platforms like ChatGPT, you may encounter situations where the AI doesn’t seem to understand your questions or gives unexpected answers.
Don’t worry — this is common and completely normal!
You don’t need to be a tech expert to use AI effectively. All it takes is a bit of patience and some smart troubleshooting.
Here are some of CMA’s best tips for getting better results:
1. Clarify and Simplify Your Input
The first step in troubleshooting is to look at your AI input. Start by reviewing how you’re communicating with the AI. Make sure your input is clear, specific, and to the point. AI responds best to direct, concise prompts without slang or overly complex language. If your question is complicated, try breaking it into smaller parts — this makes it easier for the AI to understand and provide an accurate response.
Example: Instead of: “Tell me about marketing,” try: “What are three digital marketing trends for small businesses in 2025?”
2. Check for Common Errors
Sometimes we look back at our prompts when using AI bots and realize our number one common error is usually typos or using the wrong words which can lead to incorrect AI output. Take a moment to review what you’ve written. A quick reread can catch these small mistakes that may be throwing the AI off track. At CMA, to help with these common errors, we send our work through three people on staff to make sure we are asking the right questions and writing clear responses.
3. Use Different Phrasing
If steps 1 and 2 didn’t help, try rephrasing your question. Asking it in a different way can often give the AI a fresh perspective and lead to a more accurate response.
Tip: AI has its limits. If you’re not using the upgraded version of ChatGPT, your session may time out due to usage limits. In that case, you might need to wait a day or two before you can continue.
4. Check the Scope of the AI’s Knowledge
It’s based on information available up to a certain point in time. It may not know about recent events or very specific topics. If your question is about something very new or niche, the AI may not have the answers yet.
5. Use Feedback Features
If you find an error or something unusual in the AI output, use the feedback features available on the platform. This helps the developers know there is an issue, so they can work on fixing it. Your feedback is valuable in improving the AI as it is still learning and developing.
6. Take a Break and Try Again Later
Sometimes the best solution is to step away and try again later with a fresh, clear perspective.
7. Consult Online Resources
If you’re still having trouble, look for online resources or user guides. Many AI platforms have helpful documentation or user forums where you can find tips and advice.
Final Reminder:
GIGO: Garbage In, Garbage Out!
The better your input, the better your output.
Ready to Master AI with Us?
This is just the beginning! In Part 2 of our series, we’ll explore how to give your brand an authentic, consistent voice using AI—without losing the human touch that makes your message resonate.
In the meantime, if you’re eager to sharpen your AI skills now, reach out to the CMA team today. We’re here to help you harness the power of AI to grow your business, boost your creativity, and make smarter marketing moves.
Contact us today to set up a personalized AI consultation or brainstorm your next big idea!
AUTHOR
Kim Kelley, Marketing Guru
Kim Kelley is the Principal at Creative Marketing Arts. With over 30 years in the Shopping Center industry, Kim offers creative ideas blended perfectly for REIT Advertising and Marketing. With an eye for perfection and creative flair, Kim offers all clients Out of the Box solutions.