Category: Insights

  • The Mystery of the Algorithm

    The Mystery of the Algorithm

    When our agency first started working on social media in 2012—I was kind of afraid of the Algorithm.  I was obsessed with asking questions and trying to outsmart the social media platforms in order to ensure best coverage and engagement for our clients.  I am over it now as it became clear to me that…

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  • What is a Metric Anyway?

    What is a Metric Anyway?

    Creative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…

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  • Malls Are Thriving

    Malls Are Thriving

    Malls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in the American retail landscape. Historically, malls and shopping centers have been community hubs, but foot traffic declined during the pandemic. Rising costs of consumer goods,…

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  • Some Retailers See Setbacks From Silicon Valley Bank Collapse

    Some Retailers See Setbacks From Silicon Valley Bank Collapse

    Some retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on March 10 that said it was slashing prices and would use the sales to help fund its continued operations after much of its money was…

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  • What is the Cost of Wearing Luxury Labels

    What is the Cost of Wearing Luxury Labels

    Recently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security, as it does for so many of us when we visit upscale hotels and restaurants.  It is heartbreaking and devastating to see your car smashed,…

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  • A True Fact About Social Media — You Can’t Be Basic

    A True Fact About Social Media — You Can’t Be Basic

    I often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response to this?  There is no such thing.Once you start down the “rabbit hole” of social media there is no such thing as basic.  We generally…

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  • 4 Ways Retailers Can Succeed in 2023

    4 Ways Retailers Can Succeed in 2023

    In the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past, present and future, learning valuable lessons from his mistakes and emerging a better man.

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  • Heading Back To The Office Is Looking More Enticing

    Heading Back To The Office Is Looking More Enticing

    Heading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question comes up every time I meet with clients who have retail properties surrounded by offices. The truth is office owners could be the next beneficiary…

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  • It Pays to Keep your Phone off the Table

    It Pays to Keep your Phone off the Table

    Recently, I dined at Pianeta, my favorite Truckee, California restaurant. I sat at the bar and did what I usually do — pulled out my phone to check my emails and shoot text messages off to my friends. As I was beginning to get lost in the device in my hand, I noticed a message…

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  • Human Connection is a Necessity

    Human Connection is a Necessity

    Working remotely certainly presents some challenges—our CMA team hasn’t been under one roof since Covid took the world by storm over two years ago. Our staff has been yo-yoing between home office and our Folsom office. I had no idea how fragmented we were until we scheduled a 2-day meeting in our Lake Tahoe/Truckee office.…

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