All StoriesCategory: Insights
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Content Is King
Writing great content doesn’t have to take hours. Learn how to speed up your workflow and stay on-brand using ChatGPT and Canva—just like we do at CMA.
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Give Your Brand an Authentic Voice
Learn how to develop and amplify a brand voice that’s clear, consistent, and truly authentic—with help from smart tools like ChatGPT and strategic branding boards.
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How to Get the Most from Your AI Chat Bot
AI tools are powerful—but only if you know how to talk to them. In this first post of our five-part series, we break down how to write better prompts, troubleshoot common chatbot issues, and start getting smarter, more accurate results from tools like ChatGPT.
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Mall Brands Are Cool Again
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in InsightsMall brands are making a stylish comeback, blending Y2K nostalgia with modern rebrands that are catching fire across generations.
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Gen Z Loves Brand Swag
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in InsightsWhen it comes to earning Gen Z’s loyalty, brands need to think beyond points and discounts.
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Gen Z “Little Treat” Culture
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in InsightsFrom $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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Demographic Overview Generation Alpha
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in InsightsSurrounded by smartphones, AI, and on-demand content, they are shaping the way we think about communication, learning and decision making.
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Demographic Overview Generation Z
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in InsightsGen Z is a digitally native, socially conscious, and experience-driven generation. They value authenticity, personalization, and entertainment in marketing.
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Demographic Overview Generation Y – Millennials
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in InsightsUnderstanding Millennials’ unique characteristics and challenges is crucial for policymakers, businesses, and society to effectively engage with and support this influential generation.
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Demographic Overview Generation X
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in InsightsMarketing to Gen X is not going to be as simple as some of the other demographics. They are skeptical consumers who value authenticity, practicality, and reliability. A straightforward approach with a genuine value offer will resonate, as they prioritize quality and frugality.