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Why Your Social Strategy Isn’t Sticking
Are your social media posts getting ghosted? You’re not alone. Even seasoned marketers can fall into the trap of bad habits that tank engagement. At CMA, we’ve seen what works — and what doesn’t. Here are five social media sins to avoid if you want likes, shares, and comments to roll in.
Top 5 Mistakes to Avoid:
1. Using Dark or Blurry Photos
First impressions count. Visuals that are poorly lit, pixelated, or unclear instantly reduce credibility. Bright, high-quality images grab attention and stop the scroll.
2. Talking Only About Yourself
It’s tempting to promote your brand endlessly, but social media is a two-way street. Focus on your audience’s interests, pain points, and lifestyle. Think conversation, not commercial.
3. Referencing Obscure TV Shows or Memes
While pop culture can be fun, niche references can alienate your audience. Stick to widely understood content — or explain the context — so everyone’s in on the joke.
4. Acting Like a Know-It-All
Confidence is great — arrogance is not. People want to connect with authentic, approachable brands. Avoid jargon and keep it relatable.
5. Making AI Mysterious
Using AI tools to enhance your content is smart — but don’t make it obvious. Remove generic emojis and overcomplicated responses that scream “bot.” Your audience wants real connection, not robotic replies.
BONUS: Inconsistent Posting
Ghosting your audience with sporadic posts leads to lost followers. A consistent schedule builds trust and familiarity while keeping your brand top of mind.
What You Can Do Next
Ready to level up your social media game? At CMA, we help brands like yours avoid these common pitfalls and craft content that truly connects. Whether you need a full strategy overhaul or just a creative boost, our team is here to help. Contact Creative Marketing Arts today, let’s discover what’s next – together.
AUTHOR
Kim Kelley, Marketing Guru
Kim Kelley is the Principal at Creative Marketing Arts. With over 30 years in the Shopping Center industry, Kim offers creative ideas blended perfectly for REIT Advertising and Marketing. With an eye for perfection and creative flair, Kim offers all clients Out of the Box solutions.