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Welcome to Part 2 of our five-part May series:
Give Your Brand An Authentic Voice
In Part 1 of our five-part series, How to Get the Most from Your AI Chat Bot, we focused on how to write better prompts—because when it comes to AI, the quality of your input shapes everything.
Now, let’s go a level deeper: what should your AI be saying on your behalf? In this post, we’ll explore how to craft a strong, consistent brand voice—and how to use AI tools like ChatGPT to help amplify that voice without losing the human touch that makes it feel personal and real.
Finding Your Brand’s Voice
Your brand voice is the personality and emotion infused into your communications. It’s how your brand speaks, connects, and builds relationships with your audience.
At CMA, we dive deep with you to identify your brand’s core values, personality traits, and target audience preferences. This collaborative discovery is crucial—it ensures authenticity, relevance, and clarity at every touchpoint.
Staying Consistent with Branding Boards and Guides
Once we’ve clearly defined your brand’s voice, consistency becomes the next priority. This is where branding boards and guides become invaluable. A branding board visually summarizes key components of your brand’s identity—colors, typography, imagery, and tone of voice—in a clear, accessible format. Our brand guides go even deeper, outlining specific rules and practical examples to maintain consistency across all platforms.
These tools become your brand’s road-map, ensuring everyone involved—writers, designers, marketers—can consistently represent your brand without compromising its authenticity.
With your foundation in place, the next step is to enhance your voice across platforms—this is where AI enters the scene.
How We Use AI Tools Thoughtfully
We embrace AI as an ally, not a replacement, to enhance creativity and maintain consistency. Tools such as ChatGPT and other generative AI platforms assist our teams in brainstorming, drafting content, and testing messaging variations. However, we never let AI take the driver’s seat entirely. Instead, our creative experts use AI to:
- Generate fresh ideas quickly
- Test language nuances to match your audience precisely
- Validate consistency with branding guidelines
Human creativity and emotional intelligence always lead the way.
Flowchart: How Your Brand Voice Moves Authentically
Understanding how your brand voice evolves—from internal discovery to external messaging—ensures that every piece of content stays aligned, authentic, and impactful. Here’s how the process flows:
1. Brand Discovery
Define core traits, values and voice
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2. Branding Board Creation
Establish visual and voice guidelines
↓
3. AI-Assisted Drafting
Initial content ideation and refinement
↓
4. Human Review & Edit
Ensure authenticity and emotional resonance
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5. Final Content
Deliver consistent, authentic communication across all platforms
This structured yet flexible approach ensures that, at each step, your brand voice remains true to itself while utilizing technology to enhance effectiveness, not diminish authenticity.
Empower Your Brand Voice
At CMA, our goal isn’t just to help you speak—it’s to make sure you’re heard and felt by your audience. With carefully crafted branding guides, creative insight, and smart AI tools, we ensure your brand remains genuine, distinctive, and consistently powerful across every platform.
Your voice is your brand—and your brand deserves to be heard.
In Part 3, we’ll dive into the next step: creating clever, high-impact content that not only gets noticed, but gets remembered. Because yes—Content is KING— but not all content wears the crown.
Want to build a brand voice that’s not just consistent, but captivating? Let’s talk!
Contact Kim Kelley now at 916-235-9396 or email kim@marketingguru.com to start building your brand’s next chapter.
AUTHOR
Kim Kelley, Marketing Guru
Kim Kelley is the Principal at Creative Marketing Arts. With over 30 years in the Shopping Center industry, Kim offers creative ideas blended perfectly for REIT Advertising and Marketing. With an eye for perfection and creative flair, Kim offers all clients Out of the Box solutions.