All StoriesAuthor: CMAAdmin
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Why Should I Use Something Other Than Direct Mail Marketing?
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in AdvertisingAt CMA, clients frequently ask us to create direct mail marketing campaigns. These often take the form of coupon booklets, glossy magazine ads, or scratch-and-win discount promotions. However, we believe that direct mail is no longer the most effective strategy. So, where should our clients invest their marketing budgets?
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Ringing in 2025: CMA’s Email Marketing Strategy
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As the calendar turns to 2025, it’s time to revisit our client’s marketing strategies and tap into the powerful potential of email marketing to grow their business. With an average return of $36 for every $1 spent, email marketing continues to be one of the most effective tools for reaching customers and driving sales.
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What is ADA Compliance for Websites
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in WebsitesThe Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to the digital world, ADA compliance ensures that websites are accessible to people with disabilities, such as those who are blind, deaf, or have other mobility…
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30 Years
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in About UsIn 1994, after 12 years as a marketing director in the shopping industry, the birth of my daughter Kelley changed my life trajectory. Her arrival made it clear that I needed the flexibility to be there for her, whether she was sick or needed to be picked up early from school. This realization led me…
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A Joyful Journey Through Salesforce
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in About UsMy recent visit to Salesforce in San Francisco was an exhilarating experience, one that left a lasting impression on me. The headquarters, located in the heart of the city, buzzes with innovation, collaboration, and a unique sense of community. My visit not only deepened my understanding of Salesforce’s groundbreaking work but also gave me a…
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7 Compelling Reasons to Hire a Social Media Company
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in Social MediaIn today’s digital age, social media has become an integral part of every business’s marketing strategy. Whether you’re a small startup or a large corporation, leveraging the power of social media can significantly impact your brand’s visibility, engagement, and ultimately, your bottom line. Here are seven compelling reasons why investing in a social media company…
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The Mystery of the Algorithm
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in Social MediaWhen our agency first started working on social media in 2012—I was kind of afraid of the Algorithm. I was obsessed with asking questions and trying to outsmart the social media platforms in order to ensure best coverage and engagement for our clients. I am over it now as it became clear to me that…
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What is a Metric Anyway?
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Creative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…
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Malls Are Thriving
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Malls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in the American retail landscape. Historically, malls and shopping centers have been community hubs, but foot traffic declined during the pandemic. Rising costs of consumer goods,
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
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Some retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on March 10 that said it was slashing prices and would use the sales to help fund its continued operations after much of its money was