All StoriesAuthor: CMAAdmin
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First Impressions Matter
At Creative Marketing Arts, we include reputation management in all our marketing plans. It often meets with some resistance—until clients realize how quickly public perception can shift. If no one is actively monitoring and responding to customer feedback on social platforms, a single complaint or misunderstanding can turn potential customers away. Managing and diffusing these…
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Why Social Media Should Be a Cornerstone of Your Shopping Center’s Marketing Budget
Creative Marketing Arts is challenged each year when presenting a large line item in the budgets for social media and reputation management. Shopping centers often operate with tight marketing budgets, and every review seems to lead to further cuts. However, social media and reputation management programs are significantly more cost-effective than traditional methods like direct…
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Why Should I Use Something Other Than Direct Mail Marketing?
At CMA, clients frequently ask us to create direct mail marketing campaigns. These often take the form of coupon booklets, glossy magazine ads, or scratch-and-win discount promotions. However, we believe that direct mail is no longer the most effective strategy. So, where should our clients invest their marketing budgets?
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Ringing in 2025: CMA’s Email Marketing Strategy
As the calendar turns to 2025, it’s time to revisit our client’s marketing strategies and tap into the powerful potential of email marketing to grow their business. With an average return of $36 for every $1 spent, email marketing continues to be one of the most effective tools for reaching customers and driving sales.
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What is ADA Compliance for Websites
The Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to the digital world, ADA compliance ensures that websites are accessible to people with disabilities, such as those who are blind, deaf, or have other mobility…
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30 Years
In 1994, after 12 years as a marketing director in the shopping industry, the birth of my daughter Kelley changed my life trajectory. Her arrival made it clear that I needed the flexibility to be there for her, whether she was sick or needed to be picked up early from school. This realization led me…
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A Joyful Journey Through Salesforce
My recent visit to Salesforce in San Francisco was an exhilarating experience, one that left a lasting impression on me. The headquarters, located in the heart of the city, buzzes with innovation, collaboration, and a unique sense of community. My visit not only deepened my understanding of Salesforce’s groundbreaking work but also gave me a…
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7 Compelling Reasons to Hire a Social Media Company
In today’s digital age, social media has become an integral part of every business’s marketing strategy. Whether you’re a small startup or a large corporation, leveraging the power of social media can significantly impact your brand’s visibility, engagement, and ultimately, your bottom line. Here are seven compelling reasons why investing in a social media company…
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The Mystery of the Algorithm
When our agency first started working on social media in 2012—I was kind of afraid of the Algorithm. I was obsessed with asking questions and trying to outsmart the social media platforms in order to ensure best coverage and engagement for our clients. I am over it now as it became clear to me that…
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What is a Metric Anyway?
Creative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…