All StoriesCategory: Advertising
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How to Add Meaning (and Magic) to Holiday Retail Marketing in 2025
Value, meaning, and connection are driving holiday retail marketing. Learn how brands can inspire loyalty and create memorable campaigns this season.
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Big Boxes, Mom-and-Pops, and the Tariff Impact on Retail
The tariff impact on retail is reshaping how big boxes and mom-and-pops prepare for Holiday 2025 and what it means for shopping centers everywhere.
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Why Should I Use Something Other Than Direct Mail Marketing?
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in AdvertisingAt CMA, clients frequently ask us to create direct mail marketing campaigns. These often take the form of coupon booklets, glossy magazine ads, or scratch-and-win discount promotions. However, we believe that direct mail is no longer the most effective strategy. So, where should our clients invest their marketing budgets?