All StoriesCategory: How-to-Guide
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Website Compliance is Not Optional
Many business owners assume a good looking website is a compliant one. In reality, overlooked accessibility and privacy requirements can create serious risk. This article explains why website compliance matters and what business owners need to understand before problems arise.
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This Year Social Media Influenced More Purchases Than Ever Before: Social Media Marketing for Retailers
Social media marketing for retailers is no longer optional. From short-form video to local influencers, this year proved that platforms like TikTok and Instagram are driving real purchasing behavior and in-store traffic. Here is what retailers need to know to stay competitive through 2026.
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Kids and Dogs in Social Media Marketing Are the Secret Sauce for High Engagement
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Sustainable holiday marketing is transforming how consumers shop and how brands show up during the busiest season of the year. Shoppers want transparency, ethical practices, and products that align with their values. This blog explores why purpose driven brands will stand out and how retailers can adapt to meet growing demand for sustainability.
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Chatbots and Checkouts: The Rise of AI-Powered Shopping This Holiday Season
AI-powered shopping is changing how we browse, buy and connect. Here’s how retailers and shoppers can make the most of this digital shift.
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The Secret Sauce to Engaging Captions
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Captions aren’t filler—they’re a powerful part of your content strategy. Learn how to write high-converting, scroll-stopping captions without hiring a copywriter.
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Turn Your Smartphone Into a Marketing Machine
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You don’t need a pro photographer to create eye-catching marketing content. Discover how to use lighting, apps, and a few clever tricks to turn your smartphone into a content machine—and boost your retail visibility.
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The 5-Minute Social Media Game Plan for Busy Retailers
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Staying consistent on social doesn’t need to take hours. This 5-minute daily social media game plan for busy retailers helps you engage customers, grow your local presence, and build an online following without the overwhelm.
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Local SEO Strategies That Drive Foot Traffic
Is your business being overlooked in your own neighborhood? Discover 6 powerful Local SEO strategies that drive real-world foot traffic and local growth.
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How to Get the Most from Your AI Chat Bot
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AI tools are powerful—but only if you know how to talk to them. In this first post of our five-part series, we break down how to write better prompts, troubleshoot common chatbot issues, and start getting smarter, more accurate results from tools like ChatGPT.
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4 Ways Retailers Can Succeed in 2023
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In the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past, present and future, learning valuable lessons from his mistakes and emerging a better man.