All StoriesCategory: Market Research
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Demographic Overview Generation Y – Millennials
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Understanding Millennials’ unique characteristics and challenges is crucial for policymakers, businesses, and society to effectively engage with and support this influential generation.
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Demographic Overview Generation X
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Marketing to Gen X is not going to be as simple as some of the other demographics. They are skeptical consumers who value authenticity, practicality, and reliability. A straightforward approach with a genuine value offer will resonate, as they prioritize quality and frugality.
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Demographic Overview Generation Baby Boomers
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The Baby Boomer generation includes people born between 1946 and 1964, meaning they are currently between 60 and 78 years old in 2024.
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Are We In A Recession?
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The US economy dropped an annualized 0.9% in the second quarter, according to government data that was released. Paired with the 1.6% decline in the first three months of the year, the economy has now contracted for two straight quarters.That means we’re in a recession, right?