All StoriesCategory: Market Research
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Big Boxes, Mom-and-Pops, and the Tariff Impact on Retail
The tariff impact on retail is reshaping how big boxes and mom-and-pops prepare for Holiday 2025 and what it means for shopping centers everywhere.
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Why Retail Isn’t the Same as 15 Years Ago: The Amazon Effect on Retail
Fifteen years ago, shopping meant weekends at the mall and conversations with salespeople. Today, the Amazon effect on retail has transformed everything—from how we browse and buy to what we expect from brands. This shift toward instant gratification and digital convenience is redefining the balance between online speed and real-world experience.
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The Battle Between Local Retail and Online Shopping Giants
Local retail and online shopping are shaping the future of how we buy. From empty shelves to endless digital options, this blog explores the struggle to support local stores while navigating the convenience of Amazon and other giants.
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Retail Trends for Gen Z and Generation Alpha
Gen Z and Generation Alpha are redefining shopping. Explore the retail trends for Gen Z that highlight experiences, community, sustainability, and interactivity, shaping the future of retail.
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Gen Z Loves Brand Swag
When it comes to earning Gen Z’s loyalty, brands need to think beyond points and discounts.
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Gen Z “Little Treat” Culture
From $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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Demographic Overview Generation Alpha
Surrounded by smartphones, AI, and on-demand content, they are shaping the way we think about communication, learning and decision making.
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Demographic Overview Generation Z
Gen Z is a digitally native, socially conscious, and experience-driven generation. They value authenticity, personalization, and entertainment in marketing.
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Demographic Overview Generation Y – Millennials
Understanding Millennials’ unique characteristics and challenges is crucial for policymakers, businesses, and society to effectively engage with and support this influential generation.
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Demographic Overview Generation X
Marketing to Gen X is not going to be as simple as some of the other demographics. They are skeptical consumers who value authenticity, practicality, and reliability. A straightforward approach with a genuine value offer will resonate, as they prioritize quality and frugality.