All StoriesCategory: Marketing Tools
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What is a Metric Anyway?
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Creative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…
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Malls Are Thriving
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Malls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in the American retail landscape. Historically, malls and shopping centers have been community hubs, but foot traffic declined during the pandemic. Rising costs of consumer goods,…
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
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Some retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on March 10 that said it was slashing prices and would use the sales to help fund its continued operations after much of its money was…
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What is the Cost of Wearing Luxury Labels
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Recently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security, as it does for so many of us when we visit upscale hotels and restaurants. It is heartbreaking and devastating to see your car smashed,…
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4 Ways Retailers Can Succeed in 2023
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In the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past, present and future, learning valuable lessons from his mistakes and emerging a better man.
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Heading Back To The Office Is Looking More Enticing
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Heading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question comes up every time I meet with clients who have retail properties surrounded by offices. The truth is office owners could be the next beneficiary…
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Hey Retailers
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Hey Retailers, Prepare for the Toughest Retail Season on Record.For reasons we all know and understand, a marked shift in consumer spending has drastically changed in the last two years. Even though many consumers are craving the tactile aspects of shopping–online deals are still growing in popularity.As Q4 approaches, new issues like long lines without…
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Fall Clothing Selections Got You Down?
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The supply chain collapse is an old story, but I am experiencing it for myself in a variety of ways. I am remodeling a few rooms in my home and struggle to find the materials. I can’t find what I need when I shop in-store, and it is going to take months to get certain…
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The Pleasure Principle
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The Pleasure Principle & Retail Therapy go Hand-in-HandThe world has turned upside down and inside out the last couple of years, with shutdowns and closures making us long for the way things were. But luxury shopping, it seems, has thrived, providing a sense of happiness and well-being to consumers. Perfume and make-up sales have remained…
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60% Of The World Is Using Digital Media
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Social media isn’t just for friends & family anymore. Even though it is awesome to photo share and check-in with your close-knit network, successful entrepreneurs realize that digital marketing is more than fun and games. They are using this electronic medium to sell products and launch businesses.