All StoriesCategory: Marketing Tools
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Has Halloween Replaced Thanksgiving as The New Fall Favorite Holiday?
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Halloween marketing isn’t just about costumes and candy, it’s about creating community, driving retail sales, and kicking off the holiday shopping season. See why fall has become one of the most profitable times of the year for businesses.
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Big Box Retailers: This Holiday Season Is Do or Die
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Big box retailers are at a crossroads this holiday season. With staffing shortages, poor service, and rising online competition, survival depends on delivering a customer first experience that keeps shoppers coming back.
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Beyond Shopping: The Rise of Experiential Retail in Shopping Centers
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YouTube’s algorithm is always changing, and in 2025, marketers must adapt to Shorts, AI-driven personalization, smarter search, and community-driven engagement. Here’s how to future-proof your video marketing strategy.
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We Discover What’s Next in AI Marketing Tools
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AI marketing tools are changing the game. Here are four ways you can use them today to create content faster, optimize ads, and improve customer experience.
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Innovation with Integrity
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Discover how to harness AI tools ethically without losing your brand’s soul. In the final part of our AI series, CMA shares best practices for responsible innovation that keeps humans at the heart of creativity.
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Moving from Stuck to Stunning
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Every marketer hits creative blocks. In this post, we show how to go from hesitation to inspiration using ChatGPT for brainstorming and Canva for visual design. Learn how Creative Marketing Arts helps you turn stuck moments into standout content.
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Give Your Brand an Authentic Voice
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Learn how to develop and amplify a brand voice that’s clear, consistent, and truly authentic—with help from smart tools like ChatGPT and strategic branding boards.
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How to Get the Most from Your AI Chat Bot
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AI tools are powerful—but only if you know how to talk to them. In this first post of our five-part series, we break down how to write better prompts, troubleshoot common chatbot issues, and start getting smarter, more accurate results from tools like ChatGPT.
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What is a Metric Anyway?
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Creative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…
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Malls Are Thriving
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Malls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in the American retail landscape. Historically, malls and shopping centers have been community hubs, but foot traffic declined during the pandemic. Rising costs of consumer goods,…