All StoriesCategory: Social Media
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7 Compelling Reasons to Hire a Social Media Company
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in Social MediaIn today’s digital age, social media has become an integral part of every business’s marketing strategy. Whether you’re a small startup or a large corporation, leveraging the power of social media can significantly impact your brand’s visibility, engagement, and ultimately, your bottom line. Here are seven compelling reasons why investing in a social media company…
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The Mystery of the Algorithm
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in Social MediaWhen our agency first started working on social media in 2012—I was kind of afraid of the Algorithm. I was obsessed with asking questions and trying to outsmart the social media platforms in order to ensure best coverage and engagement for our clients. I am over it now as it became clear to me that…
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A True Fact About Social Media — You Can’t Be Basic
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in Social MediaI often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response to this? There is no such thing.Once you start down the “rabbit hole” of social media there is no such thing as basic. We generally…
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Any Brand on Instagram Should TikTok, Too
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in Social MediaThere’s a cultural feeling that IG is just doing a TikTok impersonation lately, cutting back your friends’ photos in favor of recommended video content. We’re living in the Reels world now, where vertical short-form vids feel like the primary content type for two of the largest social networks.Here’s the funny thing.Instagram’s attempts to follow TikTok…
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Social Media is a Battlefield
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in Social MediaSocial Media is approximately 20 years old. When Apple introduced the iPhone in 2007, our lives went mobile and social media feeds went crazy. Everyone now had access to local happenings, friends, updated feeds, and weekend events taking place locally. People checked their feeds all day long–at work, home, gym. People were online 24/7 so…
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60% Of The World Is Using Digital Media
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Social media isn’t just for friends & family anymore. Even though it is awesome to photo share and check-in with your close-knit network, successful entrepreneurs realize that digital marketing is more than fun and games. They are using this electronic medium to sell products and launch businesses.