Marketing Insights Blog
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Authentic Social Media Marketing
For years, brands chased polished content and professional productions. Now, Meta’s evolving algorithms and shifting consumer preferences are rewarding authenticity, originality, and human connection. Learn why imperfect content is often outperforming highly produced campaigns and what businesses can do to adapt.
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Any Brand on Instagram Should TikTok, Too
There’s a cultural feeling that IG is just doing a TikTok impersonation lately, cutting back your friends’ photos in favor of recommended video content. We’re living in the Reels world…
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Social Media is a Battlefield
Social Media is approximately 20 years old. When Apple introduced the iPhone in 2007, our lives went mobile and social media feeds went crazy. Everyone now had access to local…
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Are We In A Recession?
The US economy dropped an annualized 0.9% in the second quarter, according to government data that was released. Paired with the 1.6% decline in the first three months of the…
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The Mural Effect
Shopping centers struggling to fill vacancies are losing more than leasing income; they are also losing money to restore property that has been defaced by taggers who see easy targets…
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10 Tips to Improve Your Content
Copywriting for SEO (search engine optimization) is the process of creating search engine-friendly content that—most importantly—caters to users and their questions. When done right, SEO copywriting can help boost your…
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The Pleasure Principle
The Pleasure Principle & Retail Therapy go Hand-in-HandThe world has turned upside down and inside out the last couple of years, with shutdowns and closures making us long for the…