Marketing Insights Blog
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Gen Z Mall Trends: Why Community Is Bringing Shoppers Back
Gen Z mall trends reveal a renewed interest in shopping centers as places for connection, discovery and meaningful community experiences.
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It Pays to Keep your Phone off the Table
Recently, I dined at Pianeta, my favorite Truckee, California restaurant. I sat at the bar and did what I usually do — pulled out my phone to check my emails…
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Human Connection is a Necessity
Working remotely certainly presents some challenges—our CMA team hasn’t been under one roof since Covid took the world by storm over two years ago. Our staff has been yo-yoing between…
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Hey Retailers
Hey Retailers, Prepare for the Toughest Retail Season on Record.For reasons we all know and understand, a marked shift in consumer spending has drastically changed in the last two years.…
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Fall Clothing Selections Got You Down?
The supply chain collapse is an old story, but I am experiencing it for myself in a variety of ways. I am remodeling a few rooms in my home and…
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Any Brand on Instagram Should TikTok, Too
There’s a cultural feeling that IG is just doing a TikTok impersonation lately, cutting back your friends’ photos in favor of recommended video content. We’re living in the Reels world…
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Social Media is a Battlefield
Social Media is approximately 20 years old. When Apple introduced the iPhone in 2007, our lives went mobile and social media feeds went crazy. Everyone now had access to local…