Marketing Insights Blog
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Authentic Social Media Marketing
For years, brands chased polished content and professional productions. Now, Meta’s evolving algorithms and shifting consumer preferences are rewarding authenticity, originality, and human connection. Learn why imperfect content is often outperforming highly produced campaigns and what businesses can do to adapt.
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4 Ways Retailers Can Succeed in 2023
In the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past,…
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Heading Back To The Office Is Looking More Enticing
Heading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question…
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It Pays to Keep your Phone off the Table
Recently, I dined at Pianeta, my favorite Truckee, California restaurant. I sat at the bar and did what I usually do — pulled out my phone to check my emails…
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Human Connection is a Necessity
Working remotely certainly presents some challenges—our CMA team hasn’t been under one roof since Covid took the world by storm over two years ago. Our staff has been yo-yoing between…
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Hey Retailers
Hey Retailers, Prepare for the Toughest Retail Season on Record.For reasons we all know and understand, a marked shift in consumer spending has drastically changed in the last two years.…
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Fall Clothing Selections Got You Down?
The supply chain collapse is an old story, but I am experiencing it for myself in a variety of ways. I am remodeling a few rooms in my home and…