Marketing Insights Blog
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The Rise of Compounding Pharmacies
For decades, healthcare has relied on mass-produced medications designed for the average patient. But as personalized medicine continues to gain momentum, compounding pharmacies are offering customized solutions tailored to individual needs. Explore why this growing trend is challenging traditional pharmaceutical models and shaping the future of patient care.
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What is the Cost of Wearing Luxury Labels
Recently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security,…
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A True Fact About Social Media — You Can’t Be Basic
I often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response…
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4 Ways Retailers Can Succeed in 2023
In the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past,…
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Heading Back To The Office Is Looking More Enticing
Heading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question…
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It Pays to Keep your Phone off the Table
Recently, I dined at Pianeta, my favorite Truckee, California restaurant. I sat at the bar and did what I usually do — pulled out my phone to check my emails…
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Human Connection is a Necessity
Working remotely certainly presents some challenges—our CMA team hasn’t been under one roof since Covid took the world by storm over two years ago. Our staff has been yo-yoing between…