Marketing Insights Blog
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Authentic Social Media Marketing
For years, brands chased polished content and professional productions. Now, Meta’s evolving algorithms and shifting consumer preferences are rewarding authenticity, originality, and human connection. Learn why imperfect content is often outperforming highly produced campaigns and what businesses can do to adapt.
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The Mystery of the Algorithm
When our agency first started working on social media in 2012—I was kind of afraid of the Algorithm. I was obsessed with asking questions and trying to outsmart the social…
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What is a Metric Anyway?
Creative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…
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Malls Are Thriving
Malls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in…
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
Some retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on…
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What is the Cost of Wearing Luxury Labels
Recently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security,…
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A True Fact About Social Media — You Can’t Be Basic
I often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response…