Marketing Insights Blog
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Apple Maps for Shopping Centers: Seven Reasons It Belongs in Every California Marketing Strategy
Apple Maps for shopping centers is no longer optional. As consumer discovery shifts to mobile, voice, and in car navigation, Apple Maps is shaping where Californians shop, dine, and spend time. Here are seven reasons it deserves a permanent place in every shopping center marketing strategy.
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Human Connection is a Necessity
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Working remotely certainly presents some challenges—our CMA team hasn’t been under one roof since Covid took the world by storm over two years ago. Our staff has been yo-yoing between…
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Hey Retailers
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Hey Retailers, Prepare for the Toughest Retail Season on Record.For reasons we all know and understand, a marked shift in consumer spending has drastically changed in the last two years.…
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Fall Clothing Selections Got You Down?
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The supply chain collapse is an old story, but I am experiencing it for myself in a variety of ways. I am remodeling a few rooms in my home and…
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Any Brand on Instagram Should TikTok, Too
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in Social MediaThere’s a cultural feeling that IG is just doing a TikTok impersonation lately, cutting back your friends’ photos in favor of recommended video content. We’re living in the Reels world…
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Social Media is a Battlefield
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in Social MediaSocial Media is approximately 20 years old. When Apple introduced the iPhone in 2007, our lives went mobile and social media feeds went crazy. Everyone now had access to local…
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Are We In A Recession?
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The US economy dropped an annualized 0.9% in the second quarter, according to government data that was released. Paired with the 1.6% decline in the first three months of the…