Marketing Insights Blog
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Gen Z Mall Trends: Why Community Is Bringing Shoppers Back
Gen Z mall trends reveal a renewed interest in shopping centers as places for connection, discovery and meaningful community experiences.
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Malls Are Thriving
Malls and shopping centers aren’t dead yet, Retail Brew has previously reported. Although their role has shifted over the past few decades, they continue to play a key role in…
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
Some retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on…
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What is the Cost of Wearing Luxury Labels
Recently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security,…
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A True Fact About Social Media — You Can’t Be Basic
I often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response…
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4 Ways Retailers Can Succeed in 2023
In the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past,…
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Heading Back To The Office Is Looking More Enticing
Heading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question…