Marketing Insights Blog
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Apple Maps for Shopping Centers: Seven Reasons It Belongs in Every California Marketing Strategy
Apple Maps for shopping centers is no longer optional. As consumer discovery shifts to mobile, voice, and in car navigation, Apple Maps is shaping where Californians shop, dine, and spend time. Here are seven reasons it deserves a permanent place in every shopping center marketing strategy.
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
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Some retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on…
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What is the Cost of Wearing Luxury Labels
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Recently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security,…
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A True Fact About Social Media — You Can’t Be Basic
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in Social MediaI often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response…
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4 Ways Retailers Can Succeed in 2023
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In the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past,…
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Heading Back To The Office Is Looking More Enticing
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Heading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question…
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It Pays to Keep your Phone off the Table
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Recently, I dined at Pianeta, my favorite Truckee, California restaurant. I sat at the bar and did what I usually do — pulled out my phone to check my emails…