Marketing Insights Blog
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Gen Z Mall Trends: Why Community Is Bringing Shoppers Back
Gen Z mall trends reveal a renewed interest in shopping centers as places for connection, discovery and meaningful community experiences.
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What is ADA Compliance for Websites
The Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to…
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30 Years
In 1994, after 12 years as a marketing director in the shopping industry, the birth of my daughter Kelley changed my life trajectory. Her arrival made it clear that I…
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A Joyful Journey Through Salesforce
My recent visit to Salesforce in San Francisco was an exhilarating experience, one that left a lasting impression on me. The headquarters, located in the heart of the city, buzzes…
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7 Compelling Reasons to Hire a Social Media Company
In today’s digital age, social media has become an integral part of every business’s marketing strategy. Whether you’re a small startup or a large corporation, leveraging the power of social…
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The Mystery of the Algorithm
When our agency first started working on social media in 2012—I was kind of afraid of the Algorithm. I was obsessed with asking questions and trying to outsmart the social…
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What is a Metric Anyway?
Creative Marketing Arts recently lost a long-time client. I was saddened because many of my clients have become good friends, and when we part ways, it can feel like…