Marketing Insights Blog
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Authentic Social Media Marketing
For years, brands chased polished content and professional productions. Now, Meta’s evolving algorithms and shifting consumer preferences are rewarding authenticity, originality, and human connection. Learn why imperfect content is often outperforming highly produced campaigns and what businesses can do to adapt.
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Why Social Media Should Be a Cornerstone of Your Shopping Center’s Marketing Budget
Creative Marketing Arts is challenged each year when presenting a large line item in the budgets for social media and reputation management. Shopping centers often operate with tight marketing budgets,…
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5 Things That Set a Digital Branding Agency Apart From the Rest
Creative Marketing Arts is dedicated to building true partnerships with our clients, focusing on collaborative branding strategies that drive success. Our team at CMA has made a firm commitment to…
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Why Should I Use Something Other Than Direct Mail Marketing?
At CMA, clients frequently ask us to create direct mail marketing campaigns. These often take the form of coupon booklets, glossy magazine ads, or scratch-and-win discount promotions. However, we believe…
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Why You Need to Invest in Monthly Web Management Fees
Many clients often ask why ongoing web management fees are necessary. Some even requesting to eliminate these fees and let the website “run as is.” However, the digital landscape is…
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One Question Often Asked by Clients: Why Do I Pay for Plugins?
Plugins are software components that add specific features or functionalities to a larger software system, such as a website or application. For websites—especially those built on platforms like WordPress —plugins…
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Ringing in 2025: CMA’s Email Marketing Strategy
As the calendar turns to 2025, it’s time to revisit our client’s marketing strategies and tap into the powerful potential of email marketing to grow their business. With an average…