Marketing Insights Blog
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The Rise of Compounding Pharmacies
For decades, healthcare has relied on mass-produced medications designed for the average patient. But as personalized medicine continues to gain momentum, compounding pharmacies are offering customized solutions tailored to individual needs. Explore why this growing trend is challenging traditional pharmaceutical models and shaping the future of patient care.
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One Question Often Asked by Clients: Why Do I Pay for Plugins?
Plugins are software components that add specific features or functionalities to a larger software system, such as a website or application. For websites—especially those built on platforms like WordPress —plugins…
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Ringing in 2025: CMA’s Email Marketing Strategy
As the calendar turns to 2025, it’s time to revisit our client’s marketing strategies and tap into the powerful potential of email marketing to grow their business. With an average…
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Why Does My Client Need to Worry About SEO?
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo to increase organic (non-paid) traffic. The goal is simple: make…
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The Mystery of SEO Revealed
Search Engine Optimization (SEO) can feel like a daunting and ever-changing content, leaving many business owners wondering where to even begin. However, understanding the basics can demystify the process and…
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What is ADA Compliance for Websites
The Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to…
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30 Years
In 1994, after 12 years as a marketing director in the shopping industry, the birth of my daughter Kelley changed my life trajectory. Her arrival made it clear that I…