Marketing Insights Blog
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Apple Maps for Shopping Centers: Seven Reasons It Belongs in Every California Marketing Strategy
Apple Maps for shopping centers is no longer optional. As consumer discovery shifts to mobile, voice, and in car navigation, Apple Maps is shaping where Californians shop, dine, and spend time. Here are seven reasons it deserves a permanent place in every shopping center marketing strategy.
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Why You Need to Invest in Monthly Web Management Fees
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in WebsitesMany clients often ask why ongoing web management fees are necessary. Some even requesting to eliminate these fees and let the website “run as is.” However, the digital landscape is…
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One Question Often Asked by Clients: Why Do I Pay for Plugins?
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in WebsitesPlugins are software components that add specific features or functionalities to a larger software system, such as a website or application. For websites—especially those built on platforms like WordPress —plugins…
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Ringing in 2025: CMA’s Email Marketing Strategy
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As the calendar turns to 2025, it’s time to revisit our client’s marketing strategies and tap into the powerful potential of email marketing to grow their business. With an average…
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Why Does My Client Need to Worry About SEO?
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in WebsitesSearch Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo to increase organic (non-paid) traffic. The goal is simple: make…
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The Mystery of SEO Revealed
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in WebsitesSearch Engine Optimization (SEO) can feel like a daunting and ever-changing content, leaving many business owners wondering where to even begin. However, understanding the basics can demystify the process and…
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What is ADA Compliance for Websites
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in WebsitesThe Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to…