Marketing Insights Blog
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One Question Often Asked by Clients: Why Do I Pay for Plugins?
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in WebsitesPlugins are software components that add specific features or functionalities to a larger software system, such as a website or application. For websites—especially those built on platforms like WordPress —plugins…
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Ringing in 2025: CMA’s Email Marketing Strategy
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As the calendar turns to 2025, it’s time to revisit our client’s marketing strategies and tap into the powerful potential of email marketing to grow their business. With an average…
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Why Does My Client Need to Worry About SEO?
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in WebsitesSearch Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo to increase organic (non-paid) traffic. The goal is simple: make…
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The Mystery of SEO Revealed
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in WebsitesSearch Engine Optimization (SEO) can feel like a daunting and ever-changing content, leaving many business owners wondering where to even begin. However, understanding the basics can demystify the process and…
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What is ADA Compliance for Websites
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in WebsitesThe Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in all areas of public life, including access to websites. When applied to…
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