Marketing Insights Blog
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Apple Maps for Shopping Centers: Seven Reasons It Belongs in Every California Marketing Strategy
Apple Maps for shopping centers is no longer optional. As consumer discovery shifts to mobile, voice, and in car navigation, Apple Maps is shaping where Californians shop, dine, and spend time. Here are seven reasons it deserves a permanent place in every shopping center marketing strategy.
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Gen Z Loves Brand Swag
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When it comes to earning Gen Z’s loyalty, brands need to think beyond points and discounts.
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Gen Z “Little Treat” Culture
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From $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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Demographic Overview Generation Alpha
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Surrounded by smartphones, AI, and on-demand content, they are shaping the way we think about communication, learning and decision making.
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Demographic Overview Generation Z
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Gen Z is a digitally native, socially conscious, and experience-driven generation. They value authenticity, personalization, and entertainment in marketing.
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Demographic Overview Generation Y – Millennials
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Understanding Millennials’ unique characteristics and challenges is crucial for policymakers, businesses, and society to effectively engage with and support this influential generation.
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Demographic Overview Generation X
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Marketing to Gen X is not going to be as simple as some of the other demographics. They are skeptical consumers who value authenticity, practicality, and reliability. A straightforward approach…