Marketing Insights Blog
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Spring Fashion and Beauty Trends 2026: Affordable Finds, Glowing Skin, and Fresh Style
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Ready to refresh your routine for spring. From luminous skin foundations to glossy lips and playful eye color, these affordable ULTA beauty finds are perfect for trying some of the biggest spring fashion and beauty trends for 2026 without breaking the bank. Here are a few of our favorite products to help you glow all…
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Give Your Brand an Authentic Voice
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Learn how to develop and amplify a brand voice that’s clear, consistent, and truly authentic—with help from smart tools like ChatGPT and strategic branding boards.
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How to Get the Most from Your AI Chat Bot
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AI tools are powerful—but only if you know how to talk to them. In this first post of our five-part series, we break down how to write better prompts, troubleshoot…
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Mall Brands Are Cool Again
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in BrandingMall brands are making a stylish comeback, blending Y2K nostalgia with modern rebrands that are catching fire across generations.
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Gen Z Loves Brand Swag
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When it comes to earning Gen Z’s loyalty, brands need to think beyond points and discounts.
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Gen Z “Little Treat” Culture
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From $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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Demographic Overview Generation Alpha
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Surrounded by smartphones, AI, and on-demand content, they are shaping the way we think about communication, learning and decision making.