Marketing Insights Blog
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Kids and Dogs in Social Media Marketing Are the Secret Sauce for High Engagement
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Sustainable holiday marketing is transforming how consumers shop and how brands show up during the busiest season of the year. Shoppers want transparency, ethical practices, and products that align with their values. This blog explores why purpose driven brands will stand out and how retailers can adapt to meet growing demand for sustainability.
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Gen Z “Little Treat” Culture
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From $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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Demographic Overview Generation Alpha
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Surrounded by smartphones, AI, and on-demand content, they are shaping the way we think about communication, learning and decision making.
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Demographic Overview Generation Z
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Gen Z is a digitally native, socially conscious, and experience-driven generation. They value authenticity, personalization, and entertainment in marketing.
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Demographic Overview Generation Y – Millennials
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Understanding Millennials’ unique characteristics and challenges is crucial for policymakers, businesses, and society to effectively engage with and support this influential generation.
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Demographic Overview Generation X
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Marketing to Gen X is not going to be as simple as some of the other demographics. They are skeptical consumers who value authenticity, practicality, and reliability. A straightforward approach…
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Demographic Overview Generation Baby Boomers
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The Baby Boomer generation includes people born between 1946 and 1964, meaning they are currently between 60 and 78 years old in 2024.