Short Stories
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Mall Brands Are Cool Again
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in InsightsMall brands are making a stylish comeback, blending Y2K nostalgia with modern rebrands that are catching fire across generations.
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Some Retailers See Setbacks From Silicon Valley Bank Collapse
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in InsightsSome retail organizations are seeing significant setbacks as a result of the collapse of Silicon Valley Bank (SVB). Toy e-commerce startup Camp, for example, sent an email to customers on…
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What is the Cost of Wearing Luxury Labels
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in InsightsRecently my brand-new car was vandalized at a Bakersfield hotel valet parking garage. The garage was equipped with security and cameras which provided me with a false sense of security,…
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A True Fact About Social Media — You Can’t Be Basic
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in InsightsI often have clients ask our agency if they can have just a basic social media package with only the feed – no highlights, stories, reels, or commenting. My response…
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4 Ways Retailers Can Succeed in 2023
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in InsightsIn the words of Mark Delaney, Vice President of industry strategy, retail and CPG at FourKites, ‘in Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past,…
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Heading Back To The Office Is Looking More Enticing
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in InsightsHeading back to the office is looking more enticing to employees working from home as energy bills continue to rise. When will employees return to the office full-time? This question…
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It Pays to Keep your Phone off the Table
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in InsightsRecently, I dined at Pianeta, my favorite Truckee, California restaurant. I sat at the bar and did what I usually do — pulled out my phone to check my emails…