Marketing Insights Blog
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Apple Maps for Shopping Centers: Seven Reasons It Belongs in Every California Marketing Strategy
Apple Maps for shopping centers is no longer optional. As consumer discovery shifts to mobile, voice, and in car navigation, Apple Maps is shaping where Californians shop, dine, and spend time. Here are seven reasons it deserves a permanent place in every shopping center marketing strategy.
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Why Retail Isn’t the Same as 15 Years Ago: The Amazon Effect on Retail
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Fifteen years ago, shopping meant weekends at the mall and conversations with salespeople. Today, the Amazon effect on retail has transformed everything—from how we browse and buy to what we…
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The Battle Between Local Retail and Online Shopping Giants
Local retail and online shopping are shaping the future of how we buy. From empty shelves to endless digital options, this blog explores the struggle to support local stores while…
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Has Halloween Replaced Thanksgiving as The New Fall Favorite Holiday?
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Halloween marketing isn’t just about costumes and candy, it’s about creating community, driving retail sales, and kicking off the holiday shopping season. See why fall has become one of the…
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Retail Trends for Gen Z and Generation Alpha
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Gen Z and Generation Alpha are redefining shopping. Explore the retail trends for Gen Z that highlight experiences, community, sustainability, and interactivity, shaping the future of retail.
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Big Box Retailers: This Holiday Season Is Do or Die
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Big box retailers are at a crossroads this holiday season. With staffing shortages, poor service, and rising online competition, survival depends on delivering a customer first experience that keeps shoppers…
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Beyond Shopping: The Rise of Experiential Retail in Shopping Centers
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YouTube’s algorithm is always changing, and in 2025, marketers must adapt to Shorts, AI-driven personalization, smarter search, and community-driven engagement. Here’s how to future-proof your video marketing strategy.