All StoriesCategory: Market Research
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How to Add Meaning (and Magic) to Holiday Retail Marketing in 2025
Value, meaning, and connection are driving holiday retail marketing. Learn how brands can inspire loyalty and create memorable campaigns this season.
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Chatbots and Checkouts: The Rise of AI-Powered Shopping This Holiday Season
AI-powered shopping is changing how we browse, buy and connect. Here’s how retailers and shoppers can make the most of this digital shift.
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Big Boxes, Mom-and-Pops, and the Tariff Impact on Retail
The tariff impact on retail is reshaping how big boxes and mom-and-pops prepare for Holiday 2025 and what it means for shopping centers everywhere.
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Why Retail Isn’t the Same as 15 Years Ago: The Amazon Effect on Retail
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Fifteen years ago, shopping meant weekends at the mall and conversations with salespeople. Today, the Amazon effect on retail has transformed everything—from how we browse and buy to what we expect from brands. This shift toward instant gratification and digital convenience is redefining the balance between online speed and real-world experience.
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The Battle Between Local Retail and Online Shopping Giants
Local retail and online shopping are shaping the future of how we buy. From empty shelves to endless digital options, this blog explores the struggle to support local stores while navigating the convenience of Amazon and other giants.
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Retail Trends for Gen Z and Generation Alpha
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Gen Z and Generation Alpha are redefining shopping. Explore the retail trends for Gen Z that highlight experiences, community, sustainability, and interactivity, shaping the future of retail.
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Gen Z Loves Brand Swag
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When it comes to earning Gen Z’s loyalty, brands need to think beyond points and discounts.
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Gen Z “Little Treat” Culture
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From $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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Demographic Overview Generation Alpha
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Surrounded by smartphones, AI, and on-demand content, they are shaping the way we think about communication, learning and decision making.
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Demographic Overview Generation Z
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Gen Z is a digitally native, socially conscious, and experience-driven generation. They value authenticity, personalization, and entertainment in marketing.