All StoriesCategory: Market Research
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The Battle Between Local Retail and Online Shopping Giants
Local retail and online shopping are shaping the future of how we buy. From empty shelves to endless digital options, this blog explores the struggle to support local stores while navigating the convenience of Amazon and other giants.
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Retail Trends for Gen Z and Generation Alpha
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Gen Z and Generation Alpha are redefining shopping. Explore the retail trends for Gen Z that highlight experiences, community, sustainability, and interactivity, shaping the future of retail.
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Gen Z Loves Brand Swag
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When it comes to earning Gen Z’s loyalty, brands need to think beyond points and discounts.
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Gen Z “Little Treat” Culture
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From $6 lattes to spontaneous Sephora buys, Gen Z is embracing the joy of small indulgences—and big brands are taking notice.
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Demographic Overview Generation Alpha
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Surrounded by smartphones, AI, and on-demand content, they are shaping the way we think about communication, learning and decision making.
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Demographic Overview Generation Z
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Gen Z is a digitally native, socially conscious, and experience-driven generation. They value authenticity, personalization, and entertainment in marketing.
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Demographic Overview Generation Y – Millennials
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Understanding Millennials’ unique characteristics and challenges is crucial for policymakers, businesses, and society to effectively engage with and support this influential generation.
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Demographic Overview Generation X
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Marketing to Gen X is not going to be as simple as some of the other demographics. They are skeptical consumers who value authenticity, practicality, and reliability. A straightforward approach with a genuine value offer will resonate, as they prioritize quality and frugality.
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Demographic Overview Generation Baby Boomers
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The Baby Boomer generation includes people born between 1946 and 1964, meaning they are currently between 60 and 78 years old in 2024.
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Are We In A Recession?
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The US economy dropped an annualized 0.9% in the second quarter, according to government data that was released. Paired with the 1.6% decline in the first three months of the year, the economy has now contracted for two straight quarters.That means we’re in a recession, right?